Our clients

Our current and past clients include major international role-players such as Ernst & Young, First Bank Nigeria, G4S, Interbrand and various embassies and governments.


Project examples

The IOA team has international reach through its team and partners. IOA boasts on-the-ground presence in 31 African countries and networks that extend across the entire continent. Our team members combined speak more than 30 indigenous African languages.

A continent-wide market attractiveness study across 47 African countries, requiring both primary and secondary research, in which the focus countries were assessed across 12 relevant criteria and ranked according to market attractiveness. This research included an in-depth focus on our client’s competitors, and was followed by further project phases whereby IOA assisted the client in determining which African markets to enter and how to do so.

Large-scale brand equity and consumer research conducted in four sub-Saharan countries (Botswana, Namibia, South Africa and Zambia), using an assortment of research methodologies, including 450 face-to-face interviews, a web survey of 600 clients, panel research with 150 respondents and 22 in-depth telephonic interviews with key informants. This culminated in the production of nine +-80-page reports.

Large-scale brand tracker research conducted in Lesotho, Malawi, Namibia and Swaziland that involved web surveys with more than 650 employees of the client in the four countries, face-to-face interviews with more than 1,700 customers, an exhaustive desktop research study and in-depth qualitative and quantitative data analysis and reporting.

Highly sensitive competitor and market research for a multinational corporation in Nigeria and Ethiopia, including 60 in-depth interviews conducted with a range of key informants, such as our client’s competitors, their competitors’ clients and partners, and high-level government influencers. The research aimed to inform our client on areas such as their competitors’ business models, partnership models, pricing models and project bidding.

Qualitative and quantitative consumer research for a multinational corporation in the energy sector, focusing on their current and potential operations in Nigeria and South Africa. The project involved desktop research and an opportunity analysis, together with reputational research on clients and employees, conducted through face-to-face and telephonic interviews, as well as web surveys.

A comprehensive 3-part risk assessment of the Trans Nigeria Gas Pipeline that runs through several Nigerian provinces. Each of the three assessments focused on a different portion of the pipeline, providing the client (an international engineering firm) with in-depth security assessments regarding crime, kidnappings, civil unrest, terrorism, Ebola, corruption, political sentiment and extortion.

A report examining the growing international interest in Africa’s construction sector, outlining key opportunities for foreign construction firms while also providing an overview of the risks and challenges that should be considered. This included an extensive competitor analysis, which drew upon IOA’s expertise in desktop research, media analysis and due diligence undertakings.

A comprehensive analysis of the Angolan food industry, identifying consumer demand trends, key players, risks, and financial incentives. This 50-page report also assessed Angola’s legal and import-export policies and frameworks, value and supply chains and distribution channels. Finally, the report presented a thorough competitor analysis, followed by an opportunity analysis that provided detailed recommendations for the client.

A 5-year series of publications focusing on issues relating to nuclear energy, non-proliferation and the energy sector in Africa more generally. Reports in the series, which totalled more than 50, covered topics ranging from analyses of African countries’ nuclear plans, movements and objectives, to assessments of new policies, foreign relations and investment, and proliferation risks.

A monthly series developed for a government client, entitled the ‘Africa Energy Monitor’, which provided analytical overviews of and insights into Africa’s energy sector on a monthly basis. The report analysed general trends across African energy sectors, as well as more in-depth assessments of developments relating to extractive and renewable energy, regionally and country-specific.

A monthly series developed for a government client, entitled the ‘China in Africa Series’, which provided analytical overviews of and insights into China’s increasing involvement in Africa. This included reports focusing on topics such as China's evolving foreign policy for Africa, an assessment of China's trade with the continent, and commentary regarding trends in China's leadership in relation to cooperation with Africa.

A series of papers developed for an international humanitarian organisation. The papers serve to inform the organisation of relevant trends, developments and prognoses relating to current and potential humanitarian threats in Africa. Examples of topics covered include an assessment of the state of security along the Tunisia-Libya border, and roadblocks for humanitarian assistance in Niger.