Industry Analysis



In On Africa (IOA) has conducted in-depth research studies on most industries and sectors across the continent, ranging from agriculture and banking to security and telecommunications. Each industry has its own intricacies and idiosyncrasies that need to be taken into account when doing business in Africa. Industry-specific research and analysis enables our clients to assess key industry trends, understand the competitor environment and enhance their business planning and strategy development.

Our team of experts conducts deep dive assessments within target industries of interest to guide executive decision-making. We interrogate the competitive, consumer and regulatory environments, infrastructural capacity structures and mechanisms and technological trends and innovations, among other topics, through an assortment of research approaches.


Industry Analysis Case Study

IOA conducted a deep-dive assessment of the oil and gas industries across East Africa. Within each market, IOA held interviews with a variety of senior level respondents, including companies in the industry, government departments like Energy and Minerals, sector experts, law firms and relevant NGOs. The study examined topics like political risk, macro-economic landscapes, the impact of Covid-19, key industry players, current and upcoming projects, potential clients and future prospects and opportunities. As with most IOA reports, the client was also presented with several strategic recommendations to guide their planning in the region.

Key project outcome:

Our client used the research findings to guide their oil and gas business strategy across five East African markets

Contact us to find out more about how IOA can guide you in your industry-specific decision-making in Africa

Related services offered by IOA:

Consumer Research | Landscape Assessment | Market Trend Analysis | Geopolitical Research | Opportunity Assessments