IOA CORE COMPETENCIES

IOA drives informed decision-making in Africa through intelligent research, analysis, synthesis and reporting.

01-RESEARCH

Tried and tested primary and secondary data collection methodoloies-qualitative and quantitative-tailored to the needs of each individual project. IOA specialises in desktop research, interviews(CAPI and CATI), web surveys, research panels and focus groups.

02-ANALYSIS

IOA's team of experts specialise in the translation of research findings into meaningful insights to guide our clients. This includes not only the technical qualitative and quantitative data analysis, but also the expert contextualisation and clinical interpretation of data, developments and trends.

03-SYNTHESIS

Synthesis of data into clear, concise and targeted outputs is key to the client journey with IOA. Research findings and analysis are dissected, assessed, reworked and refined from every possible angle to ensure the final outputs moulded to our clients' needs and expectations.

04-REPORTING

Skilled editing, design and production teams develop reports and briefs inline with the client's specifications, ranging from length and depth of analysis and language, to the format(PDF, PPT, Word, Infographic.), frequency of production and graphic content(diagrams, tables, photos etc.)

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