REPUTATION AND BRAND EQUITY RESEARCH
In On Africa (IOA) assists clients in understanding how their brands are perceived within a specific market. We conduct a myriad of studies, from internal brand research (such as employee surveys) to large-consumer studies.
Our team of expert analysts are ideally positioned to guide clients on how to refine their brand strategies and strategic decision-making. We help provide strategic direction to improve brand equity and reputation by focusing on ethical data collection, analysis and research, while providing clients with consistent high-quality insights.
Reputation and Brand Equity Research Case Study
IOA provided an assortment of research to a large multi-national financial services company in Southern Africa to help guide their strategic planning across Botswana, Namibia and Zambia. This included in-depth reputation and brand equity research, involving more than 500 face-to-face interviews, with low and middle-income clients and non-clients, and a web survey with more than 400 high-income and corporate clients. The research centred around topics of the brand’s promise to customers, their products and services and their communication channels.
Key project outcome:
Our client used the research results to inform their brand strategy across Southern Africa
Contact us to find out more about how IOA can guide your company’s brand and reputation in Africa
Related services offered by IOA:Consumer Research | Ongoing Intelligence | Partnership Identification | Risk Assessments | Media Monitoring