The GroupM Africa Media Index (AMI), produced in collaboration with In On Africa (IOA), focuses on 14 of East, Southern and West Africa’s largest media markets. The index is designed to inform media investors and advertisers about opportunities, while also highlighting problems that stand in the way of profitable investment and effective advertising. Balancing raw data with the media sector are surveys conducted with experts in the field. Their perceptions provide depth to the report’s data structure and capture the enthusiasm or pessimism relating to particular aspects of the media environment. From these voices, businesses can hear direction on where to grow their brands.
One conclusion stands out in this report: Africans are diverse as individuals but tend to have uniform tastes in what they wish to receive from their media services. Enabled by the latest technology, investors can meet consumer needs and advertisers can tap into consumer desires.
Examining the ‘Side Hustle’ economy
With the current challenges in economic climate South Africans are increasingly looking to broaden their horizons into additional work opportunities. The advent of working on the side is becoming increasingly prevalent, whether it’s driven by a need to generate additional income, or in search of more engaging and stimulating work. But what is the prevalence of side hustling, and what are the likely impacts on the broader economy?
IOA in collaboration with Henley Business School has looked to assess the nature and proliferation of work on the side in the context of South Africa. The research aimed to delve into various drivers of side-hustling, the hourly commitments to pursuing a side venture, as well as the views coming from both employees and employers on the topic.
In On Africa (IOA) and African Business Magazine announce partnership for the 2019 edition of the Africa Country Benchmark Report (ACBR)
In On Africa (IOA) and African Business Magazine, two leading African business information providers, have announced a partnership to produce and deliver the third edition of the Africa Country Benchmark Report (ACBR). The ACBR is a ground-breaking 500+ page publication, which provides a comprehensive assessment of 54 African countries, to deliver an all-encompassing picture of the African continent.
The report scores, ranks and insightfully assesses each African country holistically, as well as across ACBR’s four ‘quadrants’: Business, Economics, Politics and Society. Hundreds of infographics, more than 25,000 data points, and critical insights make the ACBR an essential tool to better understand Africa.
The Africa Country Benchmark Report (ACBR) is the definitive resource for understanding Africa, providing comprehensive assessments of all 54 African countries. The report scores, ranks and insightfully assesses each country holistically, as well as across business, economic, political and social factors, all presented in an 750-page infographic-driven publication.
View the ACBR intro video below or click here for more information on the ACBR.