IOA conducts in-depth commercial landscape assessments to guide our clients on the current status of its target market, including key trends and developments, projected growth areas, opportunities and threats, and key players to be aware of both from a competitive perspective as well as with a view of identifying potential clients.

IOA recommends continuous ongoing analysis and assessment of competitors in relation to market trends to facilitate the pre-emptive discovery of potential disruptions and innovations to client’s industries. Working in close collaboration with our clients, we elicit actionable forward-looking competitive intelligence to facilitate faster, more informed decisions.

Our forward-looking research methods inform clients with the sensory capability necessary for discerning emerging trends and remaining adaptable to shifting consumer mindsets. The African consumer landscape is constantly changing and IOA’s consumer research approaches ensure that our clients always have their fingers on the pulse of the consumer.

Due diligence investigations are thorough and complete assessments of capability, business, opportunities, assets, liabilities and financial performance carried out before new ventures or expansions. IOA works closely with a variety of key partners in providing highly reliable intelligence to guide decision-making.

IOA consultants and political analysts closely follow election-related developments in all African countries to provide clients with intelligence to guide strategic decisions. Clients look to IOA to monitor elections in priority African markets and to keep them informed on current and project developments, ramifications, threats and opportunities.

Through the expert assessment of political and social events across the continent, our analysts reveal the future implications and fundamental relevance of emerging geopolitical trends. Our bespoke predictive intelligence helps global enterprises to zero in on inherent risks and discover salient opportunities relative to their strategic planning.

A comprehensive analysis of the industry in which our clients operate or want to operate in; including the analysis of competitors, their operations, the growth potential and existential threats to the industry, technological trends and industry impact, analysis of foreign investment and partnership in the industry, and other critical areas of investigation.

Our market trend analysis supports our clients’ strategy and development through an analytical focus on salient factors such as demographic migrations, sales growth, product demand and analysis, consumer behaviour patterns and more. These studies are either industry/market-specific, or span multiple industries and/or African markets.

The ubiquitous availability of media, multiplicity of channels and exponential increase of access choices makes navigating the African media landscape a challenging feat. Our media analysis includes traditional, digital and social media, comprising of two approaches: Monitoring and Measurement.

Drawing on over 10 years of experience and numerous client engagements, IOA is able to accurately quantify market size, composition, future growth drivers and strategically position our clients to be at the forefront of their industry. Our previous opportunity assessments have covered more than 40 African markets for clients in various industries.

IOA has increasingly worked with clients on reputation and brand equity studies, guiding clients on the refinement of their brand strategies and/or strategic decision-making relating to expansion into new markets. These studies range from internal brand research studies such as employee surveys through to large-scale consumer research studies.

Operating in Africa brings a wide array of risks, all of which IOA is intimately familiar with, both through our extensive risk assessment work experience and through our own operations across the continent. IOA’s in-country teams bring first-hand knowledge and expertise to help our clients understand and mitigate current and projected risks.

Africa’s heterogeneous society is spirited and in constant flux. IOA works with governments, NGOs and international organisations to gauge attitudes, beliefs and behaviour patterns of Africa’s diverse populations. IOA holds extensive experience in research on social issues such as education, gender, healthcare, unemployment and more.

Getting the right suppliers, distributors, and developing appropriate relationships which can positively affect profitability and impact is a delicate task. IOA consultants support clients to benchmark their market position relative to competitors and develop connections which maximise opportunities and enjoy brand harmony to sustain strategic imperatives.

C-suite executives, organisation leaders and various other stakeholders require up-to-date, insight-driven assessments of key trends, industry developments, or region-specific outlooks. IOA’s experience in and on Africa in tandem with our extensive footprint and presence on the continent positions us to deliver actionable briefings tailored to your requirements.