CONSULTING
IOA’s Consulting Division provides clients with tailored Africa-focused research intelligence solutions on a broad array of African topics, industries, sectors and markets.
COMPETITOR INTELLIGENCE
Understanding the working dynamics between industry players is integral in assisting clients to better position themselves within their current and potential future markets. Working in close collaboration with our clients, we are able to provide actionable competitor intelligence to guide decision-making.
CONSUMER RESEARCH
Where there is no sound knowledge of consumer markets in Africa, a good product may fail to take root even if there is demand for it. Our ever-evolving research methods provide clients with the necessary tools to unpack local trends in adapting to shifts and changes in consumer mindsets.
DUE DILIGENCE INVESTIGATION
Without the right knowledge, new market entrants can be exposed to potential pitfalls associated with doing business in Africa. At IOA, we do extensive background checks of market operators – both public and private – to ensure our clients are well-informed on which partners to consider.
ELECTION MONITORING
Democracy in Africa can be fragile at times and election periods are an important periods to take stock of progress made and plan for the road ahead. By monitoring developments pre- and post-election, we provide guidance on domestic geopolitical shifts and policy changes that may impact our clients and their existing/upcoming initiatives as governance changes hands.
GEOPOLITICAL RESEARCH
Through the expert assessment of political and social events across the continent, our analysts predict the future implications and fundamental relevance of emerging geopolitical trends. Our intelligence helps global enterprises pinpoint inherent risks and discover salient opportunities relative to their strategic planning.
INDUSTRY ANALYSIS
A comprehensive analysis of the industry in which our clients operate, including an assessment of competitors, their operations, the growth potential and existential threats to the industry, technological trends, analysis of foreign investment and other critical areas of investigation.
LANDSCAPE ASSESSMENT
IOA conducts in-depth commercial landscape assessments to guide clients on the current status of target markets. We assess key trends, growth and opportunity areas, threats, policies and regulations, and industry-specific developments of potential interest to our clients.
MARKET TREND ANALYSIS
Our market trend analysis supports our clients’ strategy and development with analytical insights on salient factors such as demographic migrations, sales growth, product demand, consumer behaviour patterns and more. These studies are either industry/market-specific or span multiple industries and African markets.
MEDIA MONITORING
The availability of media, multiplicity of channels and exponential increase of access choices makes navigating the African media landscape a worthwhile feat. IOA’s media analysis includes traditional, digital and social media, supported by digital innovations in tracking and assessment across multiple platforms.
ONGOING INTELLIGENCE
C-suite executives, organisation leaders and various other stakeholders require up-to-date, insight-driven assessments of key trends, industry developments, or region-specific outlooks. IOA’s experience in Africa, along with our extensive footprint on the continent, positions us to deliver actionable results tailored to your requirements.
OPPORTUNITY ASSESSMENTS
Drawing on more than a decade of experience and hundreds of client engagements, IOA can accurately quantify market size, composition, future growth drivers and strategically position our clients to be at the forefront of their industry. Our previous opportunity assessments have covered more than 40 African markets for clients in various industries.
PARTNERSHIP IDENTIFICATION
Setting up effective partnerships, such as with in-country suppliers and distributors, is essential for success in any African market. At IOA, consultants support clients in benchmarking their market position relative to their competitors and developing connections to increase market opportunity.
REPUTATION & BRAND EQUITY
IOA has increasingly worked with clients on reputation and brand equity studies, guiding clients on the refinement of their brand strategies and strategic decision-making. These studies range from internal brand research studies such as employee surveys through to large-scale consumer research studies.
RISK ASSESSMENTS
Owing to our decade-long experience of working throughout the continent, we understand the inherent risks and challenges of various markets in Africa. With our team of analysts and researchers and our consultant network, we can provide a 360° view of the risk landscape for businesses across African markets.
SOCIAL RESEARCH
Africa’s diverse society is spirited and in constant flux. IOA works with governments, NGOs and international organisations to gauge attitudes, beliefs and behaviour patterns of Africa’s diverse populations. IOA holds extensive experience in research on social issues such as education, gender, healthcare, unemployment and more.
CONTACT US
IOA has on-the-ground consultant presence in more than 30 African countries, as well as strategic partnerships across the continent. We’ve conducted research in and on all 54 countries.
