Research and consulting in Morocco

Country Overview:

IOA has acquired data-based expertise into Morocco through conducting targeted research and providing consulting services on the vibrant North African country. Our researchers have found that despite a well-performing economy based on trade ties with Europe, Morocco’s financial well-being is fuelled by the export of raw commodities. However, manufacturing, particularly motor vehicles, is increasing significantly. Two historic challenges are undergoing reform: an absolute monarchy that is yielding to democratic institutions, and economic inequity that accounts for wide-spread poverty in a nation possessed of considerable resources. Rabat’s claims of ownership over Western Sahara have been a decades-old source of conflict with the Saharawi people and the international community.

IOA analysts have determined that well-established agricultural and tourism sectors will continue to attract investment. Main exports are a mix of value-added manufactured items (such as cars, fertilizer, and insulated wire) and raw commodities (such as calcium phosphate and food products).

Key opportunities in Morocco:

Vast solar resources have been exploited for renewable energy, and the industry is growing
The tourism sector is strong, taking advantage of natural wonders and a rich culture
An export-driven automotive industry has taken root and is proving successful

Key concerns/risks in Morocco:

Morocco’s actions to support its claim over Western Sahara conflicts with the UN’s determination that the Saharawi people must determine their own political future
The monarchy that still largely controls government has bred an elite, whose corruption is hindering national development and perpetuating economic inequity
Illiteracy, reflecting an unequal education system, impedes the ability of a quarter of the population to advance out of poverty