In On Africa’s four competencies for successful decision-making in Africa

In On Africa (IOA) is a leading research and advisory firm specialising in providing data-driven insights to guide decision-making for businesses, organisations and governments in Africa. 

IOA’s success is driven by its four core competencies: 

  • Primary and secondary research
  • Qualitative and quantitative analysis
  • Data synthesis, insight and strategy
  • Report development, dashboards and workshops

These competencies have contributed to IOA’s rapid growth and established IOA as one of the top market research consulting firms in Africa. 

Primary and secondary market research

IOA specialises in a wide variety of data collection approaches, both through primary research as well as secondary research. While primary research entails gathering fresh data directly from the source, secondary research involves the assessment of already-collected data. 

In the pursuit of delivering comprehensive and accurate insights, IOA relies on both primary and secondary research within their market research and business intelligence services.

IOA employs diverse primary research techniques such as online consumer panels, web surveys, social media monitoring, in-depth interviews and focus groups. Through these methods, their team of experts directly collect new and insightful data from various African markets. IOA utilises mixed-method approaches for primary research, combining multiple research methods to gather data effectively.

When it comes to secondary research, IOA conducts in-depth desktop research, literature reviews and social media monitoring. Their team of specialists analyse existing data collected by others to provide clients with comprehensive insights. Similar to its primary research, IOA embraces mixed-method approaches for secondary research by utilising diverse sources to guide fully-informed decision making.

To ensure the accuracy and reliability of its data, IOA implements stringent data validation and verification processes. Through the efforts of their expert team, IOA guarantees quality and reliability.

Qualitative and quantitative data analysis

IOA regularly undertakes quantitative and qualitative analyses in their projects to provide clients with comprehensive and highly relevant insights. Similar to their use of mixed-method approaches in data collection, IOA always recommends a mix of both quantitative and qualitative research to help ensure that clients are provided with a full picture of the scope being assessed. 

IOA data analysts make use of advanced analytical software (IBM SPSS for quantitative data and QSR NVivo for qualitative data), as well as manual analytical processes to ensure that they are able to draw the most relevant and valuable insights for clients.

The IOA team also implements a wide range of analytical processes to inform reporting and strategic recommendations, including methods such as PESTLE and SWOT analyses, market-sizing analysis, risk assessments, readiness modelling, pricing analysis, regulatory analysis, partnership assessment, competitor intelligence, due diligence investigations and more. 

Data synthesis, insight and strategy

IOA excels in three key areas crucial for delivering actionable intelligence: data synthesis, insight creation, and strategy development. 

  1. Data synthesis: IOA’s adept data synthesis process involves meticulously collecting and analysing data from diverse sources, incorporating both primary and secondary research. The result? Meaningful insights and recommendations tailored to clients’ needs.
  2. Insight creation: The IOA team, composed of expert academics, analysts, editors, researchers, social scientists, statisticians, and strategists, collaborates to extract valuable insights from the gathered data. These insights empower clients to make well-informed decisions.
  3. Strategy development: IOA goes beyond the basics, offering specialised advisory services that aim to equip clients with effective strategies for navigating the complexities of the African market. IOA provides detailed strategic recommendations in all client reports and often works closely with clients in planning how these recommendations can be successfully actioned. 

In today’s data-driven landscape, these components play a pivotal role in informed decision-making. Through IOA’s commitment to data synthesis, insightful analysis, and strategic guidance, organisations can not only stay competitive but also pave the way for sustainable success in their industries.

Report development, dashboards and workshops

IOA takes pride in crafting reports that transcend the ordinary – clear, concise, and visually engaging. With over 15 years of honed expertise, their in-house team excels in developing reports and publications that deliver not just information but insights that matter. Clients count on IOA for weekly, monthly, quarterly, and annual reports, tailored to their unique needs.

IOA goes the extra mile by offering interactive workshops that bring the research to life. These workshops not only detail the results of the in-depth analyses but also guide clients in formulating robust plans and strategies based on these findings. It’s not just about delivering data; it’s about empowering clients to navigate their future with confidence.

Moreover, IOA’s strategic partnerships with leading dashboarding platforms and technology companies enable collaboration with clients on cutting-edge online dashboards, providing real-time reporting that keeps them in the driver’s seat of their data-driven decisions. IOA believes in not just delivering information but in cultivating informed strategies for success.

IOA demonstrates unwavering commitment

Demonstration of unwavering commitment is a consistent attribute of IOA. They prioritise data accuracy and reliability in their meticulous approach to primary and secondary research and provide comprehensive insights to African markets through their proficient use of qualitative and quantitative analysis. 

IOA’s expertise lies in transforming raw data into actionable intelligence through data synthesis, insight and strategy. This empowers clients to make informed decisions in a data-driven world. 

Also notable is IOA’s commitment to delivering clear and visually appealing reports, which is evident in their report development expertise, data dashboarding abilities and the provision of insight-driven workshops. 

IOA’s continued commitment to excellence ensures that they remain at the forefront of expertise and insight for those pursuing success on the African continent.