IOA Position Papers

Africa Media Index (AMI)

The GroupM Africa Media Index (AMI), produced in collaboration with In On Africa (IOA), focuses on 14 of East, Southern and West Africa’s largest media markets. The index is designed to inform media investors and advertisers about opportunities, while also highlighting problems that stand in the way of profitable investment and effective advertising. Balancing raw data with the media sector are surveys conducted with experts in the field. Their perceptions provide depth to the report’s data structure and capture the enthusiasm or pessimism relating to particular aspects of the media environment. From these voices, businesses can hear direction on where to grow their brands.

One conclusion stands out in this report: Africans are diverse as individuals but tend to have uniform tastes in what they wish to receive from their media services. Enabled by the latest technology, investors can meet consumer needs and advertisers can tap into consumer desires.

What is the future of work in South Africa?

Examining the ‘Side Hustle’ economy

With the current challenges in economic climate South Africans are increasingly looking to broaden their horizons into additional work opportunities. The advent of working on the side is becoming increasingly prevalent, whether it’s driven by a need to generate additional income, or in search of more engaging and stimulating work. But what is the prevalence of side hustling, and what are the likely impacts on the broader economy?

IOA in collaboration with Henley Business School has looked to assess the nature and proliferation of work on the side in the context of South Africa. The research aimed to delve into various drivers of side-hustling, the hourly commitments to pursuing a side venture, as well as the views coming from both employees and employers on the topic.

In On Africa (IOA) Press Release – June 2019




In On Africa (IOA) and African Business Magazine announce partnership for the 2019 edition of the Africa Country Benchmark Report (ACBR) 

In On Africa (IOA) and African Business Magazine, two leading African business information providers, have announced a partnership to produce and deliver the third edition of the Africa Country Benchmark Report (ACBR). The ACBR is a ground-breaking 500+ page publication, which provides a comprehensive assessment of 54 African countries, to deliver an all-encompassing picture of the African continent.


The report scores, ranks and insightfully assesses each African country holistically, as well as across ACBR’s four ‘quadrants’: Business, Economics, Politics and Society. Hundreds of infographics, more than 25,000 data points, and critical insights make the ACBR an essential tool to better understand Africa.



In describing the key objectives of the ACBR, Jonathan Mundell, CEO of In On Africa, states that: “Having a deep, all-encompassing understanding of African markets is essential for any business, institution, non-profit or government working on the continent. The ACBR aims to facilitate data-driven decision-making in Africa through the most comprehensive analysis of African countries, guiding our readers in their work on the continent and hopefully playing a central role in Africa’s development.”

Pedro Besugo, Business Development and Strategy at African Business adds, “There has never been a greater need to collate and analyse accurate data on Africa’s economic performance and the activities of the continent’s dynamic business community. African Business Magazine’s partnership with In On Africa to produce the Africa Country Benchmark Report will give readers access to a comprehensive data set for 54 countries, helping them to make better informed business decisions.”


The two organisations are finalising work on the 2019 edition, which has involved the re-engineering and expansion of the report’s assessment models. The report is scheduled to be launched at the end of July and there is currently a limited offer of early-bird access in addition to discounted rates for pre-orders of the report.

You can access the ACBR Info pack or pre-order the publication by clicking the links below:







About In On Africa

IOA was established in South Africa in 2007 with the goal of becoming the definitive source of expert research and analysis in Africa, focused on Africa. IOA’s mission is to guide and inform decision-making to accelerate growth and development in Africa – connecting Africa’s potential. 

IOA has conducted research and advisory projects for private and public sector clients across the entire African continent. These projects span key industries and markets, and range from multi-country market attractiveness studies and landscape assessments through to impact assessments, political risk analyses and social research. 

With headquarters in South Africa and consultants spread across the African continent, IOA combines in-country presence and expertise with a holistic understanding of our local and international clientele, making IOA a definitive strategic partner in Africa.

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About African Business

African Business is published by IC Publications, a pan-African media and communication group with over 50 years’ experience in publishing magazines, country supplements, industry reports and market intelligence on Africa, reaching +2.6 million loyal readers in more than 100 countries.

African Business and its award-winning team is widely respected for its editorial excellence. We provide the all-important tools enabling you to maintain a critical edge in a continent that is changing the world. Our special reports profile a wide range of sectors and industries including Energy, Oil and Gas, Aviation, Agriculture to name but a few.

With our vast experience in the field of communications, public relations and contract publishing, IC Publications offers a one-stop shop solution to serve all its clients’ needs both for those wishing to expand into Africa or for African entities seeking international exposure.

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Assessment of South Africa’s SME landscape

Challenges, Opportunities, Risks and Next Steps

The South African government has prioritised small business development with the objective of creating 11 million jobs by 2030 to reduce the country’s chronic and high unemployment rate, and looking to SMEs to create these jobs and stimulate economic growth. This objective can only be achieved through the establishment of a supportive and enabling environment for the growth of small businesses.

SME SA in collaboration with In On Africa (IOA) has endeavored to assess the current environment in which SMEs operate through executing nationwide research on the sector. The aim of the research was to shed light on the challenges, opportunities and risks that need to be considered in the development of the SME sector to ensure the much needed growth and new employment opportunities in the country.

African stock exchanges hold the key to unlocking the continent’s economic growth and development

By Jacqueléne Coetzer

Analysis in brief:  Due to increased economic growth and development, largely as a result of improved political stability, African exchanges offer great investment value for both African and foreign investors.  Although there are still some difficulties to overcome to make African Exchanges more attractive to international investors, with the political will and dedicated efforts by governments and exchanges, these difficulties can be overcome.

Few people are aware of the business, economic and IT successes being achieved in Africa.  Mauritius is poised to become Africa’s first high-income economy within the next 10 years and there are a number of other African countries that are working actively to achieve the same.  The former-President of Botswana, Ian Khama, has famously remarked that Africa has the ability to solve its own problems and he was right.
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Youth Exchange Programmes in Africa

Impact Assessment and Recommended Practices Guide

Youth volunteering and exchange programmes are gaining currency as a means of supporting African development goals, including addressing youth unemployment, contributing to economic and social development, building human capacity and strengthening regional identity. As such, there has been increased interest from international agencies, the African Union, development actors and civil society organisations in promoting volunteering and youth exchange in African countries.

In mid-2017 the African-German Youth Initiative (AGYI), in collaboration with IOA, embarked on a large-scale research study to assess the impact of such youth exchange programmes in Africa. The aim of the research was to inform future strategies for youth development on the continent, and guide progress in strengthening North-South and South-South cooperation through youth exchanges. This report presents the key findings and strategic recommendations from the research.

Mining Trends Report 2018

Skills Development and Training Trends in the Mining Sector

In early 2017, IOA and MTS partnered to develop a first-of-its-kind mining sector trend report. The aim of the initiative was to provide a comparative assessment of the progress made within the South African mining sector over the last 5 years, and note the progression that has taken place within the sector over this period.

The report provides insights into the emerging trends of various government and private sector initiatives by assessing sample data drawn from the MTS Insite platform over 2012 and 2017, and covering 45 mining (inclusive of core contractor) companies in the country.

GBR World Congress Report 2018

Global Business Roundtable

World Congress Report 2018

Stimulating intra-African trade has been a top discussion point over the last decade. The recently signed Continental Free Trade Area agreement between all 54 states will look to address key concerns in terms of trading within Africa. This agreement will also need to be taken into account within the context of evolving industries across the continent, but also specifically in countries such as Angola, Kenya, Nigeria, Rwanda, Tanzania and Zambia.

IOA’s latest report, in partnership with the Global Business Roundtable, provides key insights on the shifting nature of trade agreements in Africa, the evolution and decentralisation within top sectors such as energy, mining, ICT and agriculture, and the relevant opportunities for small business growth in these focal areas.

Powering Africa into the future

Examining Africa’s energy landscape today, for tomorrow

African countries face a multitude of challenges in providing sufficient and affordable power access. Generation plants, transmission and distribution infrastructure and retail-facing entities, are all needed to realise the larger rollout of electricity across the continent. Considering different energy sources for different markets is also paramount in utilising available resources to their maximum potential; from coal in South Africa and Botswana, to hydropower in Ethiopia and Kenya, and solar power in Morocco.

IOA’s latest special report, in partnership with POWER-GEN & DistribuTECH Africa, provides insights on key topics such as sustainable energy market initiatives, renewable energy implementation, the impacts of the digital technology revolution and the prospects for South Africa’s nuclear build programme, among others.

IOA at a glance

Over the past decade, In On Africa (IOA) has positioned itself as one of the top research, intelligence and publishing firms in and focused exclusively on Africa. The company works with a wide array of clients across the African continent through its complementary divisions, service offerings and insight-driven products.

The infographic provides a snapshot of IOA – its core offerings, mission, values, vision and key differentiators.

Journalists put their lives on the line to bring Southern Africa’s news to the world

Journalists face intimidation and death in parts of the sub-continent directly in proportion to a rise in political oppression in some countries. The role of the media is not appreciated by leadership in the region’s democracies, and is thwarted in non-democratic states.

A sign at a radio station in Mogadishu, Somalia. Governments across Africa attempt to silence the media to control their populations and quash dissent, a trend which is becoming more evident in Southern Africa. Photo courtesy Tobin Jones/AU-UN IST/Flickr
A sign at a radio station in Mogadishu, Somalia. Governments across Africa attempt to silence the media to control their populations and quash dissent, a trend which is becoming more evident in Southern Africa.
Photo courtesy Tobin Jones/AU-UN IST/Flickr

Of all professions, journalism in Africa requires courage; and the reporter, whether consciously or just doing their job, becomes an activist. Intentional or not, his or her work is progressive, moving the continent forward by providing information. Despots are exposed and incompetency and criminality are revealed, while economic and social advancement is celebrated. Even in countries where democracy is stifled, the impulse of journalists to know what story is important and pursue facts is never entirely quashed.

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